Roles
Direct, 3D Generalist, Motion Designer, AI
Case / 2025
HEARTZ 2.0
A motion promo in a ctOS-inspired style for an internal audience, presenting the brand relaunch as a digital ecosystem.
Tools
Cinema 4D, Redshift, After Effects Chat GPT, Kling
Tags
Product3DSocialMotion
Challenge
Create a HEARTZ 2.0 motion video that presents the project as a digital ecosystem and service, not only a clothing brand, in a Frutiger Aero aesthetic. Deliver both landscape (YouTube/Telegram) and vertical (Reels) versions with one visual language.
Solution
I prepared storyboard and animatic, then set and maintained visual direction as art director: references, moodboard, palette, materials, and composition. I built 3D scenes in a Watch Dogs-inspired style and designed all UI elements manually.
Result
The output is a complete concept video with a unified 3D and UI/UX language. Interface elements feel native to the world, reinforce rhythm and accents, and make the direction ready for presentation and next production stages.
Formats: 9:16, 16:9
Timeline: 1 month
Iterations: 7 rounds
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Project assets
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